Sequans now has eight module partners, all of whom are industry leaders making IoT modules for global markets based on Sequans LTE chip technology. Five of Sequans’ module partners, Gemalto, Huawei, SIMCom, Fibocom, and Wisol, are OEMs (original equipment manufacturers), making Sequans-based modules according to their own specifications, and three of them, Foxconn, USI, and WNC, are ODMs (original design manufacturers), making modules according to the specifications of other companies who market and sell them under their own brands.
Sequans’ leadership in the LTE-M and NB-IoT chip market, demonstrated by its world-first introduction of the Monarch LTE platform in early 2016, offers module makers a distinct first mover advantage in addressing their IoT market segments. Using Sequans’ technology, they can offer innovative and cost-competitive solutions with unique features—such as ultra low power consumption and the ability to address worldwide markets with a single SKU—that are of compelling interest to device makers and operators worldwide.
Sequans’ impressive group of module maker partners, each addressing particular markets and applications, combined, enable Sequans’ technology to reach customers worldwide, in nearly all regions and market segments. The OEM partners give Sequans access to tens of thousands of customers, many of them legacy M2M customers, who want to replace 2G with 4G LTE for applications including electric meters, alarm systems, and asset trackers. These customers then depend on the OEM for software and hardware integration. The ODM partners allow Sequans to address projects or applications for customers who want to customize hardware and software for their particular application. These customers often have large volumes that enable them to work with the ODM to optimize cost and also get direct support from Sequans for software optimization where needed.
With the evolution of the market thanks to the introduction of new LTE-M and NB-IoT technologies as embodied in Monarch, Sequans’ total addressable market is widening. In addition to legacy M2M markets, Sequans can address through its module partners numerous additional vertical markets, such as gas and water meters in the energy sector; tracking devices for people, animals, and assets in the consumer sector; wearables in the fitness and health sectors; and sensors of all types in the smart city or industrial sectors, where LTE-M and NB-IoT technologies will replace Bluetooth, Wi-Fi, and other short range technologies.
According to Techno Systems Research Co. (TSR), Huawei, Gemalto, SIMCom, and Fibocom represented approximately 40 percent of all M2M modules shipped in 2016. As technology evolves and becomes more attractive to integrate, as is evident with the new LTE-M and NB-IoT technologies, we will see the market share of module makers trending higher as end customers ask their ODMs and OEMs for solutions that integrate an LTE-M or NB-IoT modem.